Introduction to Digital Communications for Tannahill Reay

In order for Tannahill Reay to continue to grow as a company it is essential that they utilise paid communication to reach more customers. Paid search ads accounts for 52% of expenditure to the UK digital industry which shows Tannahill Reay will only benefit from paid advertisements. (Davies, 2016).

It is clearly stated by Davies (2016) that “In order for the industry to maintain that advantage it is crucial that brands manage the fine balance of producing engaging relevant ads without intruding on users’ privacy.”

With over 40% of social media users engaging with brand advertisements it is crucial Tannahill Reay tap into the social media market to gain more exposure. It is also important that they choose the right platform to advertise in order to actively segment their target audience.

CommsCities 

Digital and Social Media Marketing Communications Management 2016 – 2017 #DSMMCM1617

Benita Birak	14040859
Emily Waters	14032920
Jelani Virgo	14016876
Sydney-Marie Subritzky-Baggaley	13133794
Wiktor Paul	14043936