Facebook
are the leading social media platform with 1.59 billion users. Advertising represents
95%
of companies’ quarterly revenues, engaging with this market allows Tannahill
Reay opportunities to target consumers via smart paid advertising.
Auto-play videos have recently
been watched by 22% of users.
Tannahill Reay specialise in digital modelling, so a
brief video advertising their successful retail projects would attract consumers.
Due to recent algorithm changes, (a
pay option), Tannahill Reay can have their content advertised
to a TA, without having to waste valuable time and money building a fan
base to achieve the same outcome.
Issues: 59% of users
engage in social media ads however, only 22% click on an advert. A possible
explanation could be that users are unwilling to divert attention from
something else, however, we believe that even 2% of users clicking on an ad would
generate a desirable amount of traffic toward the company.
According to Ballaben, “…people
would opt against seeing advertising when using apps or digital media services”
regardless, they will likely withstand seeing the ads in order to avoid paying
a premium for no ads.
If Tannahill Reay opted to build
their TA without paying, only 1%
of their fan base would be able to see their content, urging companies to
spend money for target segmentation with no guarantee of success.
LinkedIn
Over
400 million professionals gather on LinkedIn providing excellent B2B
communication. With
having Microsoft purchased LinkedIn, there’s the opportunity for more refined
targeting.
Using
LinkedIn’s
refined targeting options in unison with sponsored content will boost online
brand image and help build professional relationships with retail businesses.
HubSpot
is an example of how sponsored content can be successful, using ‘native ads’ will
bring qualified traffic to Tannahill Reay.
LinkedIn
provides advertisers with the ability to set their own advertising budgets. -This
benefits Tannahill Reay; with accurate predictions, the company can spend less
on advertising while gaining more.
Issues: 3/4 of over
55s find advertisements annoying, creating an issue as it shows they have
not found a way to tap into the over 50 professional market. Regardless, we
believe retail businesses will most likely bring success to Tannahill Reay.
Cookies
allow brands to gather information on unknown users for advertising, which may
sway users away from engaging with businesses for privacy issues.
CommsCities
Digital and Social Media Marketing Communications Management 2016 – 2017 #DSMMCM1617
Benita Birak
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14040859
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Emily Waters
|
14032920
|
Jelani Virgo
|
14016876
|
Sydney-Marie Subritzky-Baggaley
|
13133794
|
Wiktor Paul
|
14043936
|
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