Twitter
Strengths
·
Voting
tool app allows users to click on a button within advertisements without
being redirected.
·
Major platform with over 310
million average users.
|
Weaknesses
·
The 140-character limit could damage
engagement when brands want to spread information.
·
Retail companies have bigger
followings on their Facebook pages than their Twitter pages.
|
Opportunities
·
Partner audiences allows
advertisers to target
users who show powerful signals of intent.
|
Threats
·
Twitters target
audience solution provides a threat of transgressing data privacy.
|
Twitter looks like a viable option
for communication through the Swot analysis. However, the weaknesses and
threats outweigh the strengths and opportunities for a business like Tannahill
Reay.
Pinterest
Strengths
·
Over 100
million users.
·
Targeted pins allows Tannahill Reay to
choose who they advertise to.
·
Allows changes to a campaign if its not
doing well.
|
Weaknesses
·
Very niche
market.
|
Opportunities
·
69%
of consumers on Pinterest find something to buy.
|
Threats
·
Threat of link
spam.
|
Pinterest as a communication platform
is unsuitable. This is because of their very niche market; catering to consumers
who want to buy and collect specific items. Tannahill Reay will not get B2B
engagement from Pinterest’s B2C platform.
Digital and Social Media Marketing Communications Management 2016 – 2017 #DSMMCM1617
Benita Birak
|
14040859
|
Emily Waters
|
14032920
|
Jelani Virgo
|
14016876
|
Sydney-Marie Subritzky-Baggaley
|
13133794
|
Wiktor Paul
|
14043936
|
No comments:
Post a Comment